1. They design, build and customize products
and services to satisfy a of customer requirements. 2. Dell was started by Michael Dell in 1984 with the idea of
selling computers directly to the customer. 3. Dell increased their enough last year to become the number one company in computer
sales. 4. ...incredible success in matching products to
. 5. This direct contact with consumers gives Dell a
. 6. It's perfect business theory, applied perfectly to
. 7. Many companies depend too much on their
to go fully direct.
