1. Profit – the money that is earned in a business deal. (opposite = loss)
2. Corporate image – the impression that a company tries to present to the public through advertising and publicity.
3. Globalisation – the process of adapting business processes and strategies to local markets around the world.
4. To hold prices constant – not to change the cost of a product or service.
5. Product range – the selection of different products that a company makes available to the public.
6. Domestic market – the market of, or inside, a particular country (opposite = overseas market)