Match the
definitions with expressions containing the word ‘brand’. Follow the example.
Nombre de una marca.
Utilizando una marca conocido para lanzar un producto en una nueva
categoría.
Imagen de una marca.
Conciencia de una marca.
Fidelidad a una marca.
La marca con la cuota de mercado más grande.
Una marca famosa con una historia larga.
Una marca asociada a productos caros y de alta calidad.
Listen and repeat.
Now
complete the following sentences using an expression from the previous
exercise. Follow the example.
Example: Jaguar is a
in the automobile market.
1. The main purpose of our advertising
campaign is to increase so that
more people are familiar with our products. 2. Coca Cola is a
because it is very well-known
all over the world and it was introduced into the market over 120 years
ago. 3. Nike’s
is of good quality sports
equipment for active people who like to keep fit, do competitive sports
and look good. 4. Microsoft is definitely the
in the computer software
market. 5. Richard Branson’s company Virgin used to
be known as a record label and music store chain until they tried
and opened an airline and a train
service. 6. When consumers always buy Columbia
outdoor clothes, shoes and sportswear, and never choose a different
brand, they are known for their .
Before you
hear the introduction, complete the text with the words below.
Almost every business has a trading name, from the
smallest market trader to the largest multi-national
. Only a
of those businesses however,
have what could be as a ‘brand’
or a ‘brand name’.
Branding is a word commonly to
by advertisers and marketing people, but what does it actually
, how can you get it, and most
importantly; how will it your
business?
Now listen to check your answers.
Now listen to Sandra defining branding and complete the notes. Use the pause
button in your media player to help you write the answers.
A brand is a name or a
used to
a company or its products and
separate them from the .
A popular brand is easy to .
Branding can also include logos, symbols and
.
Apart from the company name, the
is also important. (examples:
and )