All the activities which support and encourage the sale of a product, including advertising.

An organization that designs and manages advertising campaigns.

When famous people recommend a product.

The consumer buys a product and is recommended to buy another product which goes with it.

A small amount of the product for the consumer to try at no cost.

A series of advertisements for a particular product, service or company.

Where companies pay all or some of the costs of sporting events, concerts etc.