1. When you buy from the manufacturer or from a company’s catalogue you are
- ? - buying direct distance buying buying second hand retailing

2. If sales of a particular product cannot go any higher, we say that sales have
- ? - topped up peaked fizzed out pointed

3. Large shops which sell a variety of different products are called
- ? - warehouses department stores storehouses grand magazines

4. A very important part of your market is called a
- ? - vital statistic top notch heavy wedge key segment

5. The market within a particular country is its
- ? - country market national grid state market domestic market

6. Something that makes a customer want to buy a product is a
- ? - price point selling point high point sharp point

7. If a lot of people know your product, it has
- ? - internationalism brand appeal mass recognition brand recognition

8. People who regularly buy your product are your
- ? - customer base potential market regular spenders toast and butter

9. If you have a monopoly, you have
- ? - total control of a particular market one main company and several smaller ones a parrot with one leg a hierarchical company structure

10. The name and logo on a product combine to make its
- ? - tag mark brand ticket

11. When one company drives another company out of a market, it
- ? - stops selling cars forces the other company to leave the market changes its name to the name of the other company combines together with the other company

12. When a company starts selling in a market for the first time, we say that it
- ? - bursts the market breaks the market abuses the market penetrates the market