Your friend has agreed to go into business with you. Now you have to decide the kind of sports club you are going to open.

Your friend wants to open a traditional gym with weight training, fitness machines, boxing and martial arts. He says that there isn’t a gym like this locally and it would be easy to buy the equipment and start the business.

You would prefer a more exclusive ‘health club’ with sauna, spa and yoga, aerobics and meditation. You think this would make more profit and that it would be a more interesting business to run.

What are you going to do?


Open a traditional gym as your friend suggests.


Open an exclusive health centre.

Do some market research in your area.