Curso de Inglés Comercial y de Negocios

The following verbs and nouns can all be used to describe trends. Complete the table with the missing verbs and nouns.


to go down / up
	a jump
level off
	a decrease
	a rise
rocket
	a recovery
stabilise
plummet
	a gain
increase	an increase
lose
fluctuate
decline
	a drop
	a fall
improve

Now write the words in the correct group. Follow the examples:

to jump / to plummet / to rise / to decline / to increase / to lose / to rocket
to go down / to recover / to fall / to stabilise / to drop / to gain

Listen and repeat.

Remember that an adverb (Example: gradually) modifies a verb (Example: stabilise) and an adjective (Example: gradual) modifies a noun (Example: stabilization)

Here is a list of adjectives which can be used to describe change. Some describe a big or fast change, and some describe a small or slow change. Write them in the correct group. Follow the example.

~~vast~~ / substantial / dramatic / sharp / slight / significant / gradual
considerable / rapid / quick / enormous / steady

Listen and repeat.

Some of the following sentences are not correct. Find the sentences which have mistakes and correct them.

Examples:
We have seen a rapid increase in the amount of violent crime. correct?

There has been a significantly fall in unemployment this year.correct?

1. Our share price has declined dramatic since we expanded to South America.correct?

2. The interest on my savings account has jumped considerably during the last 12 months.correct?

3. Consumers in Europe have seen a gradually rise in prices since the introduction of the euro.correct?

4. There has been an enormously improvement in the sales figures this quarter.correct?

5. Sales have increased significantly since we launched the new advertising campaign.correct?

6. Our profits are dropping sharp because of overseas competition.correct?

7. There is a substantial increase in the number of consumers booking their holidays online.correct?

8. There has been a gradually decline in our market share.correct?

Listen and repeat.

Write sentences describing the trends below. Use words and expressions from the previous exercises. Follow the example.

+90%	SALES

- 85%	SHARE PRICE
1.
+ 12%	PROFITS
2.
- 5%	COMPLAINTS
3.
-80%	ORDERS
4.
+65%	UNEMPLOYMENT
5.

Read the following sentences which describe change and choose the expression which has a different meaning from the others. Follow the example.

Example:
Sales in 2002 .

1. Customer satisfaction last year.
2. In 2004 our market share
3. Our market share has .
4. Prices have .
5. Customer interest in our product has .
6. Brand awareness has .
7. Performance last year .
8. Fortunately we have seen a in unemployment this year.