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Match the following e-commerce words and expressions with their definitions. Follow the example.

e-commerce / B2B e-commerce / Benchmarking / a network
high bandwidth / https / wireless communications /
snail mail
virtual marketing / B2C e-commerce / Intranet / a locked padlock / a shopping cart

Delivery through the traditional post (mail – U.S.) system.
A symbol on your browser which shows a site has security protection.
A network that connects people within a company to each other.
Buying and selling things on the internet.
Comparing one's products to those of competitors in order to improve quality and performance.
Fast connections (to the internet).
The Internet version of word-of-mouth marketing - email messages that customers pass on to friends.
Online sale of goods and services directly to consumers.
The start of an address on a secure website.
An interconnected set of computers.
Software that records the items you buy on a web site.
Forms of electronic communication which do not use cables (such as cellular technology).
The use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.


Listen Listen and repeat.

Choose the most suitable word or phrase for each gap.

Clean and Easy Shopping on the Net

For many consumers, online shopping has become a popular way to money. It’s quick, cheap, easy and there’s a much wider choice of products the net than in their local shops.

Retailers who have shops are quickly realizing that e-commerce, or e-tailing, is a great potential customer source with low running costs. Consumers often using a looking for particular products. When a visitor arrives at a web site, it’s quite easy to shop using a virtual . Sometimes it’s necessary to to a site, by putting a user name and password. The consumer then shops and pays by credit card. It’s recommended to shop on only. These sites have a small and sometimes have an address which starts with .

Some web sites are extremely popular and have thousands of , or , every day. When you shop on the internet, most sites keep a record of online purchases for each , or separate individual visitor. The company can then build up a for each shopper and personalise the shopping experience.

  Listen Listen to check.


Electronic commerce, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks.

In order to accept credit cards, debit cards and electronic checks through your web site, you should be aware of the following eCommerce Basics.

Typically, what you need to set up eCommerce on your website is a Shopping Cart Program, a Payment Gateway Account, a Secure Socket Layer Certificate and an Internet Merchant Account.

A Shopping Cart Program is the code your website uses to keep track of what your shopper wants to buy and then sends the sales totals to your Payment Gateway.

A Payment Gateway Account is the credit card processor that provides you with a secure bridge between your e-commerce website and your Merchant Account.

A Secure Socket Layer (SSL) Certificate allows you to process credit card information and other sensitive data on your website by providing data encryption.

An Internet Merchant Account is a type of bank account that allows a business to accept credit cards as a form of payment for online transactions. These accounts manage the flow of money from your customer's individual credit card accounts into your business account. Your current bank may offer this service.

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