A sales letter is a
a goods or a service. Its objective is to persuade the reader to
buy what the letter offers. To be effective, its content must describe a
particular benefit the reader will gain by making the purchase, such as
a problem solved or a need fulfilled.
Before you begin, you should be familiar with what your sales letter
intends to promote and the people you intend it to reach. This may
require a little research and some
, but without
preparation your sales letter will be less effective.
Then decide on the features that best highlight the goods or service;
identify its selling points.
Once you have made a selection, you must persuade the
benefit of your offer outweighs the cost. In other words, convince them
that what you have to offer is a good