A sales letter is a tool that a goods or a service. Its objective is to persuade the reader to buy what the letter offers. To be effective, its content must describe a particular benefit the reader will gain by making the purchase, such as a problem solved or a need fulfilled.

Before you begin, you should be familiar with what your sales letter intends to promote and the people you intend it to reach. This may require a little research and some , but without preparation your sales letter will be less effective.

Then decide on the features that best highlight the goods or service; identify its selling points.

Once you have made a selection, you must persuade the that the benefit of your offer outweighs the cost. In other words, convince them that what you have to offer is a good .