read a text on the latest form of corporate hospitality, answer the following
text and check your answers.
When it comes to corporate hospitality, companies are
constantly trying to go one better than their competitors.
Hospitality is no longer about cocktails and a smoked salmon buffet, or
champagne and strawberries at Wimbledon. Now corporate executives are
being offered toys, tanks and jet aircraft. Excitement, entertainment and
experience are the new buzzwords in the corporate entertainment business.
London firms are now taking their favourite clients on driving lessons in
a tank, as well as target practice using the tank's guns. The winner of the
shooting competition gets a chance to run over a car with the tank.
"A lot of traditional corporate hospitality events like racing at Ascot
and tennis at Wimbledon have been around for so long, and so many
companies have actually done these things," says Hanna Sharp of
entertainment firm, Corporate Promotions.
"Yet every year they have the same clients they need to entertain, so they
have got to come up with new, fresh and exciting ideas."
Another event intended to thrill clients involves flying a jet fighter,
similar to the movie Top Gun with Tom Cruise.
"There is a bit more risk involved in this one. But it is a good bonding
activity and people are a little bit edgy," says Simon Shaw from Midland
Investments, who used the service.
However, capturing the imagination of corporate customers comes at a
price. Entertaining at events like the Henley Regatta boat race near
London costs $600 a day, while a corporate hospitality seat at centre
court for the Wimbledon tennis tournament can cost as much as $2000.
budgets are absolutely huge. But it is much more cost-effective to keep
that customer than to actually go out and find new ones," says Hanna
A day in a tank costs $400 a head, while a 30 minute flight in a jet adds
up to $1,000. If you want something more authentic, a ride in a MIG-29 jet
fighter in Russia could cost you $18,000.
"The whole team is relentlessly searching for new ideas and increasingly
we are actually creating events in response to what is in the media and
what is popular," Sharp says.
Corporations are now able to offer trips up Everest or treks across
Antarctica for their clients.
While companies are trying to offer a once in a lifetime experience that
clients are unlikely to forget, it seems that the majority of corporate
executives still prefer a ride in a hot-air balloon or a relaxing day at a
in the text which mean the following:
What do we mean by Corporate
Corporate Hospitality can be described as any event where an
organisation entertains clients, prospective clients or staff at the
organisation’s expense. This includes spectator sports, participatory
events and activities, art or cultural events, and any other events.
Why use Corporate Hospitality?
The basic idea behind corporate hospitality is to strengthen
relationships. Hospitality really targets the individual rather than
the company as, for example, a purchasing director being invited by a
sales director is of more benefit to the invitee than his/her company.
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