1. Tell Them What You're Going to Tell Them
c) It may sound obvious, but before you do anything else you should introduce yourself. Next you should get the attention of your audience. You could ask them a question, tell them an interesting or surprising fact or statistic, show a visual or use a quote. Whatever you decide to do to get their attention, it should be effective and stimulate their interest. When you have their attention, tell them what you are going to talk about and what they can expect from your talk. If more than one person is speaking, say who is going to cover each section.

2. Tell Them What You Want Them to Know
a) Make sure your presentation is organised and use key words, for example: "I will discuss three of the financial statements that are most important to investors. The first is the cash flow statement... Second is the balance sheet ... And finally we'll discuss the income statement". The more organized you are, the more professional you will appear to your audience. When you have finished each section of your presentation, summarize it before you move on to the next section. This gives your audience a chance to catch up with you if they fell asleep or got lost or confused, for example: "I have covered the three financial statements and now I will discuss the four aspects of our marketing plan."

3. Tell Them What You Told Them
b) It’s a good idea to have an effective slide or visual with which to summarize your presentation. Try to make a big impact when you finish to make your presentation memorable. 90% of your audience will remember the opening and the conclusion of your presentation IF they are done creatively and professionally. Don’t just say, “That’s it.” or “I’ve run out of time.”