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comprendido.
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Escucha el audio
(escucha el audio más de una vez para familiarizarte con los términos que
se introducen y explican)
Our first
expression is “in the red.” It is another way of saying that a business
is losing money. In the past, numbers in the financial records of a
company were written in red ink to show a loss.
A business magazine recently published a report about a television
company. The report said the company was still in the red, but was able
to cut its loss from the year before.
A profit by a business is written in black numbers. So a company that is
“in the black” is making money. An international news service reported
that a private health insurer in Australia announced it was “back in the
black with its first profit in three years.”
Another financial expression is “run on the bank.” That is what happens
when many people try to withdraw all their money from a bank. A “run on
the bank” usually happens when people believe there is danger a bank may
fail or close.
Newspaper reports about a banking crisis in Russia used that expression.
They said the government acted because of fears that the crisis would
cause a run on the banks.
“When a run on the banks was starting, there was not much they could
do,” said a banking expert.
“Day trading” is a new expression about a system that lets investors
trade directly on an electronic market system. The system is known as
NASDAQ, short for The National Association of Securities Dealers
Automated Quotation. It was the first completely computerized stock
market. It sells stocks of companies not listed on any stock exchange.
Many high technology companies are listed on it.
Day trading companies provide a desk and a computer system to an
investor who wants to trade. Individuals must provide fifty thousand
dollars or more to the trading company to pay for the stocks they buy.
Thousands of other investors do day trading from computers in their
homes.
A day trader watches stock prices carefully. When he sees a stock rise
in price, he uses the computer to buy shares of the stock. If the stock
continues to rise in price in the next few minutes, the day trader sells
the shares quickly to make a small profit. Then he looks for another
stock to buy. If a stock goes down instead of up, he sells it and
accepts the loss.
The idea is to make a small profit many times during the day. Day
traders may buy and sell stocks hundreds of times each day.
Many day traders lose all their money in a week or so. Only about thirty
percent succeed in earning enough from their efforts to continue day
trading.
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